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Tough love...."cry baby"

Last night I was watching the new series Rubicon (cool new show) and I saw this Geico spot.  They have created their own variation on does a "Bear ___ in the woods".  While I don't learn much about the company, it does engender a positive feeling about their brand.  Hey...they  made me laugh.  We look fvorably on brands that make us laugh.  What do you think?

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