« Designing a customer story | Main | Getting Personal »

Turn one video story into a media package

Creating a compelling customer story with solid production value can be a sizeable investment. Squeeze more value from your investment by creating a subset of media clips from the main story.  If your main story is ~3.5 minutes and is made up of 2-3 sections, you can recut individual sections around a key topic (:60) and create smaller clips (:30) that validate one feature or benefit.  This "slicing and dicing" of material will allow those using the material to zero in on what they need for a the web, tradeshows, sales presentation or live event.

PrintView Printer Friendly Version