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The Power of Viral Video - Old Spice?

Every company would love to have the success that Old Spice is having right now. They have taken a stogy old brand of cologne, that my dad wore 40 years ago, and created a bona fide internet sensation (nearly 10 million views).  This last week Old Spice had four spots in the top 10 "brand-driven ad campaigns".  How do you create a winner like this?  No idea. How do you create a band like "The Beatles"?  There is a lot to be said for timing.  

However, the agencies choice to interact with it's internet audience by having the character respond to emails on camera is sheer brilliance.  It will be interesting to see how this unlikley popularity converts to units sold.  I will post as soon as I get the data....for time being, enjoy the antics of this great character.


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